Why be Featured on W.ie

A curated shop window for the best across Ireland

W.ie is a considered showcase of Ireland’s most distinctive independent businesses, places and experiences.

We’re not an open directory.
We’re a boutique on line shop window — designed to help people discover what’s worth their time, where it’s best experienced, and when to go.

Every business featured on w.ie is selected for quality, originality and a strong sense of place.

A memorable platform, built to be shared

The ultra-short domain w.ie is a rare and highly memorable digital asset.

Its simplicity makes it:

  • Easy to remember

  • Easy to share verbally and visually

  • Cost-effective to promote over time

This benefits featured businesses by driving discovery through organic, repeat and word-of-mouth traffic, rather than relying solely on paid advertising.

Each featured business receives:

  • A dedicated page on w.ie

  • A direct link back to their own website

  • Visibility within a trusted, curated Irish collection

w.ie is designed to send people on, not keep them locked in.

A physical mark of curation

Featured businesses will receive a w.ie window sticker or countertop plaque, indicating they are part of the curated w.ie collection.

Displayed at the entrance or point of sale, this:

  • Signals quality and selection to customers

  • Reinforces trust and discovery

  • Connects physical spaces to the wider w.ie platform

Over time, w.ie aims to become a recognisable mark — one businesses are proud to display and customers learn to trust.

How your business is presented

Businesses on w.ie are not displayed as listings — they’re presented editorially.

Each featured business is showcased with:

  • A dedicated, experience-led page

  • Strong visual presentation (imagery or business logos)

  • Placement based on when, what and where people are looking

  • Context alongside a limited number of complementary businesses

The result feels closer to a concept store window or magazine feature than a directory entry.

Our audience

w.ie is designed for people who:

  • Value quality over volume

  • Prefer considered recommendations

  • Are actively deciding where to go, what to do, or what to buy

They’re not browsing lists — they’re making choices.

This makes w.ie particularly effective for:

  • Independent retailers

  • Hospitality and food businesses

  • Experiences and gifting

  • Design-led, place-driven brands

Our selection approach

We are intentionally selective.

w.ie features a limited number of businesses in each category to maintain a calm, high-quality experience for users and meaningful visibility for those featured.

All submissions are reviewed to ensure consistency in:

  • Quality of offering

  • Presentation and imagery

  • Fit with the overall w.ie collection

Submission does not guarantee inclusion — and that selectivity protects the value of being featured.

Looking ahead: the All-Ireland w.ie Gift Card (Phase 2)

As the platform develops, w.ie plans to introduce an All-Ireland w.ie Gift Card.

This will be:

  • Redeemable across participating w.ie-featured businesses

  • Usable both online and in-store (where applicable)

  • Designed to keep spend circulating within independent Irish businesses

This shared gifting layer will further connect the w.ie community and create additional discovery and revenue opportunities for featured businesses.

Interested in being featured?

If your business reflects quality, originality and a strong sense of place, we’d love to review it.

 Apply to be featured on W.ie